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When I was a kid (early 1980's), working on the gas dock in Vermilion, Ohio, we had a very wealthy customer who bought a very expensive large center-console boat, imported up here from Florida. He had our marina outfit it with twin monster Johnsons. He had us remove all the Johnson logo/paint or tape, the boat's identifying marks, and paint it in his chosen colors. Quote was "they don't pay me to advertise their product". Ever since then, I thought each of us should get exactly what we want ... and I HATE the big black motor on the back of my beautiful white Whaler. At repower, 10 or 15 years from now, I'm picking WHITE. Of course, I don't have to pick Mercury ... and they should remember that if they are thinking of dropping or not extending the color options.